Tecksynergy

Sifting through the surfeit of websites for information is a tough row to hoe! Use of complex algorithms is the only way out. With the help of these mathematical instructions called algorithms search engines instruct computers how to complete assigned tasks.

Google’s algorithm picks out web pages you need based on your search requirements. Taking into count the number of times you’ve punched in your keywords and considering several other factors; these algorithms rank each page. Pages ranked higher appear topmost in Google’s search engine results page(SERP). The first ones to be listed are the best links relating to your search query.

To boost site traffic and visibility, it is crucial that web page administrators be listed prominently on Google. In the year 2007, it was found that Google surpassed Microsoft as the most visited site on the Web. In that kind of excess traffic, getting a good spot on Google SERP, smoothes the progress of boosting in the number of site visitors. Automated programs called spiders or crawlers travel the Web, building up an index page, as they move from link to link. When a user enters a search query, Google references this index. The keyword search function operating for Google is similar to other search engines. However, Google’s spiders may also have more advanced functions. These are able to determine the difference between Web pages with actual content and redirect sites. There are pages that exist only to redirect traffic to a different Web page.

Keyword placement plays a vital part in how Google finds sites. Google looks for keywords throughout each Web page and in headings. Thus keywords in larger headings are more valuable than if they are in smaller headings. Dispersal of keywords is therefore a significant aspect.